Preparing for the future
As the Medinutrix business expands into retail pharmacy and Hospitals its clear we are supporting two complementary but different strategies. The Medinutrix name which was ideal when the business was oriented towards "medical foods" is not suiting the brand we are building in specialty medicines in Hospitals. For that reason we've been brainstorming - welcome a more lively, animated character. We haven't quite worked it into our final brand format but this is the logo which we will use in our business going forward.